Choosing The Right Multilingual Content Management System (CMS) For Your Website
As the world becomes increasingly connected, the need for creating content that resonates with multilingual audiences has never been greater. A CMS is the backbone of any website, but a diverse CMS is a game changer. You can virtually create and manage content in people’s native tongues, allowing them to understand it better.
If you need an example of the benefits of choosing a multilanguage CMS, here’s one. Salesforce witnessed significant growth in website engagement up to 700% after offering language support for Latin American Spanish, French, and German. The software company also experienced a 550% increase in article views.
As there’s no one-size-fits all CMS model, you will need to pick a CMS that can project your needs in a website. There are platforms that offer the best localization support, scalability, and user-friendly interfaces, but not all at once. In this article, we will explore the key factors to consider when choosing a multilingual CMS, and review popular CMS options that could be a good fit for you.
What is a Multilingual CMS?
A Content Management System (CMS) is a web-based software that enables you to create, manage, and publish digital content, such as website pages, blog posts, and product listings. On the other hand, a multilingual CMS is any CMS that allows you to manage content in multiple languages.
One major advantage of using a multilingual CMS is that it allows for easy translation and localization of web content. Your site’s visitors can easily switch between different languages, making it easy for global audiences to access and understand your content. This feature can be useful if you want to expand your content to diverse audiences. Second, a multilingual CMS makes it easy for multiple people to work on the same website in different language versions for seamless team collaboration.
Factors to consider when choosing a multilingual CMS
A CMS is the platform on which you’ll build your website, and it plays a key role in determining how easily you can create and manage content in multiple languages. There are many CMS options available, including open-source options like WordPress, Joomla, and Drupal.
Each of the aforementioned CMS have their pros and cons, and it’s important to consider your specific needs and requirements before choosing them. We’ve explained the most important factors to consider when choosing a multilingual CMS for you below:
Not all CMS support the same number of languages, and you’ll need to make sure that the CMS you choose supports all of the languages that you need to use. You also need to pay attention to whether the CMS can handle right-to-left language scripts. For example, Arabic, Persian, Urdu, and Hindu. Some CMS only support a few languages, while others can handle dozens.
Cross-platform performance & hosting
Some CMS are designed to run on specific platforms, such as Windows or Linux, while others can operate on any platform. Some CMS are also designed to work on specific hosting server, while others can be hosted on any service. In simple terms, web hosting is what ensures that your website is online and visible to anyone. Meanwhile, the CMS just an app for content writing and organization.
It’s important to select a CMS that is compatible with your current hosting as this will make the implementation process much easier. WordPress is one CMS that’s compatible with most hosting plans, and it’s free. Sitecore requires you to purchase a license, but you can get a free demo. Read our guide on the top 15 Best hosting for WordPress sites to pick the best one for you.
As your business grows, it’s important to choose a CMS that is flexible enough to upgrade with you. Some CMSs are better suited for small-scale websites, while others are designed for enterprise-level sites with millions of pages to manage.
Drupal is known for its flexibility and scalability, making it a great option for sites that need a lot of customization. WordPress, on the other hand, is known for its ease of use and wide range of plugins, making it a good option for sites that don’t require as much customization.
User interface & third-party integration
A CMS that is easy to use and has a user-friendly interface can make the content management process more efficient. It will save you time and reduce the need for training and support. Additionally, a good multilingual CMS should be able to integrate with other systems that you use, such as the best Customer Relationship Management (CRM), e-commerce, or marketing automation software. An integrative CMS enables you to automate workflows, synchronize data, and streamline the process of managing your website.
Technical support, documentation & security
Whenever you implement new software into your business, it is important to have enough support and documentation from the developers in case something goes wrong. The CMS should be reliable and have responsive technical support with a large and active community of users. As your website will store important information, both personal and company related, this factor will protect it against hacking and data breaches.
The best 4 multilingual CMS you should consider for your website
Here are our top four picks of CMS that offer multilingual support:
WordPress is one of the most popular CMS available and it has a huge library of plugins you can use to enhance your websites capabilities. There are plugins for adding multilingual support to your site, and among the most popular ones is the WordPress Multi-Language (WPML).
WPML translates everything from webpages, posts, menus, and punctuation to properly portray any language site visitors translate the site to. The plugin has compatibility with many WordPress themes and rarely clashes with other plugins. Polylang is another useful plugin for creating multilingual WordPress sites, and it has similar features with WPML.
You can create a basic website with the Astra theme in minutes. But if you have the experience of a WordPress developer, you can build your own site from scratch, and even design custom themes and plugins.
Drupal is a free and open-source CMS written in the Hypertext PreProcessor (PHP) scripting language. The language is among the best for building cross-platform websites and applications with an open-source framework.
Drupal is known for its flexibility and scalability, which allows it to be used for a wide range of projects, from small personal blogs to large enterprise-level websites. Also, the CMS offers more customization than WordPress does. It has over 40,000 built-in modules for additional functionality, including modules to help you plan your SEO strategy, language translation, and e-commerce management. You can also add forms, polls, and search features to your website without writing code.
Furthermore, Drupal also has a strong security track record, thanks to the large and active community of developers who identify and fix vulnerabilities. The CMS receives regular security updates. In terms of performance, Drupal is resource-intensive and may require better infrastructure and hosting to run smoothly. Also, the CMS has a steep learning curve compared to WordPress and others. For that reason, we don’t recommend it for beginners. But if a vast module collection, multilingual support, and tight security is important to you, then Drupal is worth considering to manage your website.
Joomla possesses 70 translation packs, with the provision to add more languages from the Extensions Directory. There’s a free version of the CMS that comes with free templates to help you build websites codelessly. You can change site colors, fonts, and layouts. While these basic features are useful, you still need to make payment to access premium UI features that stand out.
More importantly, Joomla has a rich customer support system database. They have free documentation and video tutorials to help you set up your website on your own. A community forum also exists to enable you meet experienced developers and site owners to inspire your website.
Since SEO plays a key role in how localized content is discovered on the web, Joomla prioritizes this fact with automated SEO features. You can configure meta descriptions, keywords, and other SEO settings for the best availability and searchability opportunities without needing to pay for Yoast, RankMath, or any other plugin. But if you require in-depth SEO-analysis, consider getting a toolkit for creating SEO-friendly content like SEMRush.
Sitecore offers multilingual support, and version history engine for keeping track of content changes in all the available languages. If you also need translation services, Sitecore has built-in tools, such as the The XTM, LanguageWire, and WordPress Beebox connectors to help you get human-like translation. If you feel like the connectors aren’t enough, you can always integrate third-party translators.
Sitecore is a paid CMS, and doesn’t offer a free plan. Because of the enterprise-level features and costs, it may not be the best option for you. Fortunately, you can request a demo to see how the platform works before committing to it. Another downside is that the platform is closed-source, which means you can’t tweak or distribute the software and its source code however you see fit.
On the bright side, Sitecore’s Experience Database (xDB) leaves much to be desired. You can collect customer data to help you create a personalized experience for them. When it comes to multilingual support, Sitecore enables you to create content in your native language. As for security, Sitecore is GDPR compliant to protect the data of your site visitors. The General Data Protection Regulation (GDPR) is a legal framework that defines guidelines websites need to follow when collecting visitor information.
WordPress, Joomla, Drupal may be the best options for you if it’s your first time creating a website. They’re free and open-source, allowing for freedom in content creation. However, WordPress doesn’t offer much of its own inbuilt features and relies heavily on plugins.
If you want a more independent CMS, you should go for Sitecore or Joomla with pre-built SEO functionality and marketing tools. However, you need a license to access Sitecore. Nevertheless, considering the aforementioned factors will help you narrow down your options and choose a multilingual CMS that is well-suited for your website needs.
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