GM Files For Trademarks For Four Cadillac Celestiq Trims
General Motors has filed for four trademarks with the United States Patent and Trademark office.
The trademarks are believed to be related to trim-level names for the upcoming Cadillac Celestiq EV.
The trademarks have been filed for Celestiq Aurora, Celestiq Magentic, Celestiq Mist, and Celestiq Vale.
That order appears to be alphabetical and not indicative of which trim level will be the base, which one will be the top, and which two will sit in between. Those who remember the ’90s might make an association, however loose, with the Oldsmobile Aurora that GM sold back then.
As for us, we’re just glad to see Cadillac getting somewhat away from alphanumeric nomenclature, even if Celestiq is still a sillier name than DeVille or El Dorado.
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.