Karren Brady’s career advice on on teaching kids a work ethic and the value of money

JANE Johnson, 49, is the founder and MD of online working mum support group, Careering Into Motherhood. She lives in Sheen, London, with her business owner husband Adrian, 52, and their son Felix, eight.

I wake up at…

6am. I check emails, review my diary and approve social media content. After a shower, I help Felix get ready. Then I have a coffee and walk the 15 minutes to school, and another 45 minutes with our dog Zee. I’m at my desk at home by 9.30am.

A normal day involves…

First, I check our Facebook group, which has 9,500 members – all working mums – then respond to member emails, often asking for help finding a career coach, returning to work after maternity leave or finding a new career.

We partner with 50 female coaches, providing free tools and advice over Facebook lives and smaller private sessions on Zoom. I help the coaches with their presentations and writing articles for our website. I recently recruited a Ukrainian lady, who’s helping me to get our processes and systems in place so we can grow the business. Right now, we’re looking for funding, so I’m talking with investors.

I’m also working with our web team to make the site easier for users to find the right coach for them. Afternoons often feature strategy and planning work, including generating ideas for our next ad campaign and, currently, a big piece of research on gender equality in the workplace.

At 4.30pm, I pick Felix up from school, then I help him with homework before dinner. After his bedtime at 8.30pm, I’m happy to get back online. Running my own business gives me the flexibility I need with a young family. 

The best part of my job is…

Getting emails from members who have secured a job or found the support within our community a lifeline. That makes the stress of running a start-up worthwhile!

And the worst…

There’s always more to do, but I thrive under pressure.

I wind down by…

Watching TV and chatting with Adrian. I recently took up yoga, so I might squeeze in an online class before bed by 11pm. 

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