QOTD: Is the New Kia Logo Confusing You?

Over the weekend, I saw a tweet suggesting that people are searching for “KN car” in a number of 30K a month. The tweeter posits that it’s because the new Kia logo is so confusing that people are mistaking it for “kn”.

You can see the tweet here.

Obviously, there may be another reason why “kn car” is getting searched so much, but there’s no doubt the logo is a bit of a head-scratcher. So we ask of you — did Kia create a cool-looking new logo that is “movement that inspires”, or did the graphics team need to go back to the drawing board?

[Image: Kia]

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