QOTD: What Does Mitsubishi Need to Do?


I’ve spent a decent chunk of my day getting to rainy Nashville so that tomorrow I can drive the next Mitsubishi Outlander. So, naturally, I am thinking about the brand and its struggles.

I don’t need to recount the company’s problems here. What I am wondering is what does the company need to do to really get back into the game? The last time I drove an Outlander, I found it improved but still not good enough to really steal customers from the competition. Even if it was, a good Outlander wouldn’t be enough. So let me ask you — if you were suddenly made boss of Mitsubishi, how would you “save” it for the American and Canadian markets? Please don’t say you’d kill it, that’s a copout.

Sound off below.

[Image: Mitsubishi]

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