Sponsored Content: Omne Diem™ asks: What’s in your protein?


Poultry Bone Broth

Fatigue has set in. Not the kind that keeps one stuck in the easy chair all evening binging Stranger Things. The kind that comes when one tires of the same old routine, the same old foods, and the frustration of being forced to choose between different versions of the same old thing.

Omne Diem’s new Poultry Bone Broth is not the same old thing. It’s not the sweet, dairy based protein powders I downed in my youth back when I could digest dairy. It’s not the (also) sweet, vegan-friendly protein powder I drink almost every morning (even though I detest sweets at breakfast). And it’s certainly not like other powdered bone broth products I’ve tried, which defy flavor identification and struggle to achieve a consistency beyond pond water.

You could say I’m biased. I work for the company. But that’s not really the case. The fact is I’ve been in this industry for almost 30 years now and I’ve consumed countless dietary supplements and functional foods. Biased or not, this stuff is good.

PDCAAS—Are you keeping score?

The thing about protein is that regardless how you take it or how good it tastes, it’s the PDCAAS score that matters. The Protein Digestibility Corrected Amino Acid Score assesses the quality of a protein based on our ability to digest it.

Whey protein has a PDCAAS score of 1, the highest rating achievable. That’s great if you don’t have an A1 or lactose intolerance. But if you’re like me and turn into Walter the Farting Dog at the mere sight of dairy, it’s irrelevant. Soy and pea proteins aren’t bad, at 0.8 to 0.9, but again, they almost always come in the form of a sweetly flavored powder—chocolate or vanilla or strawberry or whatnot. Unflavored? Sure, that’s available but does anybody really buy that?

Furthermore, what happens to the protein score in the presence of sugars, flavorings, and other added ingredients? Few companies consider analyzing finished products for PDCAAS. Omne Diem did.

The PDCAAS value for Poultry Bone Broth as delivered is 0.7, placing it in the “quality protein” category just under soy and pea, and well above other commercial bone broth powders, which by some accounts can score as low as .19.

Beyond PDCAAS, Omne Diem Poultry Bone Broth—as sold—is over 50 percent protein. That’s complete protein with a full amino acid profile, and over 20 percent collagen. Compare that to the average 23 percent protein obtained in a recent Texas A&M analysis of 15 commercial bone broth brands.

A word about collagen

Some might argue that the bone broth space is more about collagen than protein. Others might argue that collagen is protein. You’re doing it wrong.

Collagen has a PDCAAS score of zero. The body cannot use it for protein synthesis. Whereas some manufacturers list a protein content relative to the collagen in their product, Omne Diem clearly distinguishes between the two. With Poultry Bone Broth you get 10 grams of quality, complete protein plus five grams of collagen.

Yes, collagen is technically a protein, but it’s not a complete protein. It is characterized by three primary amino acids—glycine, proline and hydroxyproline—none of which are essential amino acids necessary for protein synthesis. Collagen is, however, vital to healthy skin and tissues within the joints, tendons and even muscles. It just shouldn’t be confused with complete protein or other protein peptides.

Farm-to-store fresh

Now that I’ve raved about the taste, demonstrated the quality score, and settled the question of collagen, let me close with the higher virtues hidden within this remarkable Poultry Bone Broth.

Omne Diem partnered with Norilia of Norway to produce a product as pure, natural, and planet-friendly as possible. A subsidiary of Norway’s largest farmer-owned cooperative and one of the largest food producers in the country, Norilia was created to cultivate the ancient practice of using the whole animal, letting nothing go to waste. By developing innovative solutions for the use of side-stream products that result from primary food production, Norilia carries forth a tradition too often ignored by modern industry.

Farming itself is different in Norway. While poultry farms in the US can reach upwards of 350,000 birds, Norway has shunned such large-scale commercial endeavors and still operates with small family farms where 500 feathery friends is considered a farm of good size. The free-range environment combined with Norway’s strict laws against the use of GMOs, antibiotics, hormones and other problematic feed additives, means happier, healthy, more nutrition-dense birds.

The Bone Broth Powder is produced in a state-of-the-art facility built just for this purpose right next door to the primary food processing plant. Once the birds pass through initial food processing, they immediately enter a system of stainless-steel conduits that carry them to the broth factory while introducing gentle, natural enzymes for hydrolysis. The closed system ensures optimum safety by eliminating any opportunity for contamination or pathogen development.

Once they enter the broth facility, the birds undergo further hydrolysis and a slow kettle simmer until the resulting liquid is fluid-bed dried in a hypoallergenic clean room environment. The powder is then blended with herbs, spices and natural flavor components, and immediately packed for shipment. Seriously, this is as fresh as it gets.

Try it. Love it. Share it.

As I highlight here the differences and benefits of Omne Diem Poultry Bone Broth, please don’t misunderstand me—certainly there are good protein products on the shelves. But for those like me, fatigued with the common format and disappointed by the current options, this product is an opportunity to get excited about protein again.

Omne Diem Poultry Bone Broth is different. It’s savory. Comforting. Versatile (you can even use it in recipes in place of or in addition to regular bouillon). And it delivers quality nutrition you can trust.

As they say, the proof is in the pudding protein, so let me show you how great this stuff really is. Call Randy and Jordan at 888.876.5765 and tell them you want a free sample of Poultry Bone Broth. Tell them Kurt said it’s the best thing since sliced bread. Once you try it, I’m pretty sure you’ll want to share it with your customers. It really is that good.

 

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

Any information provided or opinions made in email advertisements are not necessarily those of VRM Media or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements.

Poultry Bone Broth

Fatigue has set in. Not the kind that keeps one stuck in the easy chair all evening binging Stranger Things. The kind that comes when one tires of the same old routine, the same old foods, and the frustration of being forced to choose between different versions of the same old thing.

Omne Diem’s new Poultry Bone Broth is not the same old thing. It’s not the sweet, dairy based protein powders I downed in my youth back when I could digest dairy. It’s not the (also) sweet, vegan-friendly protein powder I drink almost every morning (even though I detest sweets at breakfast). And it’s certainly not like other powdered bone broth products I’ve tried, which defy flavor identification and struggle to achieve a consistency beyond pond water.

You could say I’m biased. I work for the company. But that’s not really the case. The fact is I’ve been in this industry for almost 30 years now and I’ve consumed countless dietary supplements and functional foods. Biased or not, this stuff is good.

PDCAAS—Are you keeping score?

The thing about protein is that regardless how you take it or how good it tastes, it’s the PDCAAS score that matters. The Protein Digestibility Corrected Amino Acid Score assesses the quality of a protein based on our ability to digest it.

Whey protein has a PDCAAS score of 1, the highest rating achievable. That’s great if you don’t have an A1 or lactose intolerance. But if you’re like me and turn into Walter the Farting Dog at the mere sight of dairy, it’s irrelevant. Soy and pea proteins aren’t bad, at 0.8 to 0.9, but again, they almost always come in the form of a sweetly flavored powder—chocolate or vanilla or strawberry or whatnot. Unflavored? Sure, that’s available but does anybody really buy that?

Furthermore, what happens to the protein score in the presence of sugars, flavorings, and other added ingredients? Few companies consider analyzing finished products for PDCAAS. Omne Diem did.

The PDCAAS value for Poultry Bone Broth as delivered is 0.7, placing it in the “quality protein” category just under soy and pea, and well above other commercial bone broth powders, which by some accounts can score as low as .19.

Beyond PDCAAS, Omne Diem Poultry Bone Broth—as sold—is over 50 percent protein. That’s complete protein with a full amino acid profile, and over 20 percent collagen. Compare that to the average 23 percent protein obtained in a recent Texas A&M analysis of 15 commercial bone broth brands.

A word about collagen

Some might argue that the bone broth space is more about collagen than protein. Others might argue that collagen is protein. You’re doing it wrong.

Collagen has a PDCAAS score of zero. The body cannot use it for protein synthesis. Whereas some manufacturers list a protein content relative to the collagen in their product, Omne Diem clearly distinguishes between the two. With Poultry Bone Broth you get 10 grams of quality, complete protein plus five grams of collagen.

Yes, collagen is technically a protein, but it’s not a complete protein. It is characterized by three primary amino acids—glycine, proline and hydroxyproline—none of which are essential amino acids necessary for protein synthesis. Collagen is, however, vital to healthy skin and tissues within the joints, tendons and even muscles. It just shouldn’t be confused with complete protein or other protein peptides.

Farm-to-store fresh

Now that I’ve raved about the taste, demonstrated the quality score, and settled the question of collagen, let me close with the higher virtues hidden within this remarkable Poultry Bone Broth.

Omne Diem partnered with Norilia of Norway to produce a product as pure, natural, and planet-friendly as possible. A subsidiary of Norway’s largest farmer-owned cooperative and one of the largest food producers in the country, Norilia was created to cultivate the ancient practice of using the whole animal, letting nothing go to waste. By developing innovative solutions for the use of side-stream products that result from primary food production, Norilia carries forth a tradition too often ignored by modern industry.

Farming itself is different in Norway. While poultry farms in the US can reach upwards of 350,000 birds, Norway has shunned such large-scale commercial endeavors and still operates with small family farms where 500 feathery friends is considered a farm of good size. The free-range environment combined with Norway’s strict laws against the use of GMOs, antibiotics, hormones and other problematic feed additives, means happier, healthy, more nutrition-dense birds.

The Bone Broth Powder is produced in a state-of-the-art facility built just for this purpose right next door to the primary food processing plant. Once the birds pass through initial food processing, they immediately enter a system of stainless-steel conduits that carry them to the broth factory while introducing gentle, natural enzymes for hydrolysis. The closed system ensures optimum safety by eliminating any opportunity for contamination or pathogen development.

Once they enter the broth facility, the birds undergo further hydrolysis and a slow kettle simmer until the resulting liquid is fluid-bed dried in a hypoallergenic clean room environment. The powder is then blended with herbs, spices and natural flavor components, and immediately packed for shipment. Seriously, this is as fresh as it gets.

Try it. Love it. Share it.

As I highlight here the differences and benefits of Omne Diem Poultry Bone Broth, please don’t misunderstand me—certainly there are good protein products on the shelves. But for those like me, fatigued with the common format and disappointed by the current options, this product is an opportunity to get excited about protein again.

Omne Diem Poultry Bone Broth is different. It’s savory. Comforting. Versatile (you can even use it in recipes in place of or in addition to regular bouillon). And it delivers quality nutrition you can trust.

As they say, the proof is in the pudding protein, so let me show you how great this stuff really is. Call Randy and Jordan at 888.876.5765 and tell them you want a free sample of Poultry Bone Broth. Tell them Kurt said it’s the best thing since sliced bread. Once you try it, I’m pretty sure you’ll want to share it with your customers. It really is that good.

 

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

Any information provided or opinions made in email advertisements are not necessarily those of VRM Media or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements.





Source link

Comments are closed.