VW Talks Scout Brand, EV Revival
It’s been a couple of months since all hands first learned of VW’s intent to revive the Scout brand via a series of all-electric trucks and SUVs. At the time, they released the hero shot shown above. Last week, they expanded on the idea in a video – one which includes ample shots of a dandy forest green International Scout off-roader
According to the video description, Volkswagen intends to launch a fully electric pickup truck in the States sometime in the next four years. This machine will allegedly be designed, developed, and produced in this country for customers on this side of the pond. In other words, it’ll likely be the size of an F-150 or Rivian and be priced accordingly.
And, yes, the video is in German. Go ahead and activate the subtitles in a language of your choice, ok?
VW says they will be establishing a separate, independent company in America as it moves Scout to the all-electric space with the first prototypes being shown next year. For now, we’ll content ourselves with that sketch above. Naturally, typical business school terms like ‘synergy’ are being flung around like rice at a wedding, so there’s a decent chance these things will share its skateboard with other vehicles in the house of Dub.
Nostalgia is an alluring and expensive drug, one which plenty of automakers – including Volkswagen with its New Beetle and then the New New Beetle and then the … – play up to fine (and profitable) effect. Witness the return of the Bronco, a good example of how a company can play on its heritage and create success – launch issues notwithstanding. On the flip side, GM found out pretty quickly that slapping the Blazer badge on a unibody crossover with front-drive roots was not the ticket to enthusiast hearts.
At least it seems VW is on the right track with styling, at least if that sketch is any indicator. With a prototype said to be waiting in the wings, we won’t have long to wait.
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